The design of campaign posters is important, but in the grand scheme of what the elections represent, the importance is quite small. What I have noticed over my time living in Ireland for over 20 years is the lack of design in the creation of policies. Now what I mean by design is the User Centre approach to problem solving. So for example if we are creating a policy are we as Politicians involving the user in the creation of these policies?
Read MoreThere are many parts to a brands identity and it is something that is evolving all the time. Brand identities have to exist in many places. Most of what you see of the brand identity is visual, above the surface. What underpins or exist below the surface is the service itself. How the school is run day today.
Read MoreI say this because of Amazon's venture into the supermarket retail space with Amazon Go. Amazon go has recently opened a store in Seattle with no check out staff. The staff that would have been working at the checkout are now standing around waiting to see if people need help using their phones to enter the shop or to check ids for alcohol purchases.
Read MoreI think what is really striking about this mark is its solid foundations as a concept and the process of creating it. There is something lovely about inking up the oak cut off.
Read MoreThe capacity of the Leeds Football stadium at Ellen road is nearly 38,000. Now the petition online for the removal of the new logo is 75,000 and counting. Its probably going to double the stadiums capacity. Why does this keep happening? If it's not a football club it's a University. Whats happening to the craft of logo design?
Read MoreHave you ever received a set of broachers back from the Printer only for your heart to skip a beat because they were just not what you asked for? You thought that what you had articulated to the guy or girl in the print shop was enough to get the branded broachers that you were after. This is a scenario that happens often where time and money are wasted because the Designer in the print shop had no reference to work from, nothing to spark inspiration, no visual identity to work from.
Read MoreThe identity was created by Paula Scher and her team at Pentagram. As with most identity projects of this size, the research was extensive, and spread across many teams and departments.
Read MoreThe founders have a good sense of the benefits of a well thought out customer experience, and how to use design to create that emotional connection.
Read MoreThere is no doubting the man's contribution to modern Graphic design, but can our great design mines keep producing standout identities?
Read Moreust think of this scenario, you take the option of getting your logo from one of hundreds of cheap logo website; your business is doing well, you have built up a strong customer base over a number of years.
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