There are many parts to a brands identity and it is something that is evolving all the time. Brand identities have to exist in many places. Most of what you see of the brand identity is visual, above the surface. What underpins or exist below the surface is the service itself. How the school is run day today.

I think what is really striking about this mark is its solid foundations as a concept and the process of creating it. There is something lovely about inking up the oak cut off. 

Some interesting advice for early stage start-ups from the guys over at moving brands. Branding particularly in the start-up world is seen as something to do or tick off later down the development cycle of a start-up.

Loughborough University has temporarily halted the rollout of its new identity as a result of a petition set up to revoke the logo.

The new logo was developed with the aim of bringing the branding and visual collateral of the university – which has not been changed since 1996 – up-to-date, says Emma Leech, director of marketing and advancement at the institution.

The identity was created by Paula Scher and her team at Pentagram.  As with most identity projects of this size, the research was extensive, and spread across many teams and departments. 

The founders have a good sense of the benefits of a well thought out customer experience, and how to use design to create that emotional connection.

There is no doubting the man's contribution to modern Graphic design, but can our great design mines keep producing standout identities?

Maybe one day you might have people queuing for two days outside one of your shops for one of your products

What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.

ust think of this scenario, you take the option of getting your logo from one of hundreds of cheap logo website; your business is doing well, you have built up a strong customer base over a number of years.

Airbnb revealed their new logo, and I most say my first impression was that it seemed well implement aesthetically pleasing. The marque is a significant improvement on the original. And to be honest I quite like the end user interaction regarding the logo. The amount of research conducted by the Design studio was huge.