I think what is really striking about this mark is its solid foundations as a concept and the process of creating it. There is something lovely about inking up the oak cut off. 

The capacity of the Leeds Football stadium at Ellen road is nearly 38,000. Now the petition online for the removal of the new logo is 75,000 and counting. Its probably going to double the stadiums capacity. Why does this keep happening? If it's not a football club it's a University. Whats happening to the craft of logo design? 

Have you ever received a set of broachers back from the Printer only for your heart to skip a beat because they were just not what you asked for? You thought that what you had articulated to the guy or girl in the print shop was enough to get the branded broachers that you were after. This is a scenario that happens often where time and money are wasted because the Designer in the print shop had no reference to work from, nothing to spark inspiration, no visual identity to work from. 

Loughborough University has temporarily halted the rollout of its new identity as a result of a petition set up to revoke the logo.

The new logo was developed with the aim of bringing the branding and visual collateral of the university – which has not been changed since 1996 – up-to-date, says Emma Leech, director of marketing and advancement at the institution.

The identity was created by Paula Scher and her team at Pentagram.  As with most identity projects of this size, the research was extensive, and spread across many teams and departments. 

What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.