The design of campaign posters is important, but in the grand scheme of what the elections represent, the importance is quite small. What I have noticed over my time living in Ireland for over 20 years is the lack of design in the creation of policies. Now what I mean by design is the User Centre approach to problem solving. So for example if we are creating a policy are we as Politicians involving the user in the creation of these policies?

Branding, Design Process, Design Thinking, Service DesignGreg Osborne4 February 2020Branding, Brand Identities, User experienceComment

Using design and branding to help Teachers do what they do best.

There are many parts to a brands identity and it is something that is evolving all the time. Brand identities have to exist in many places. Most of what you see of the brand identity is visual, above the surface. What underpins or exist below the surface is the service itself. How the school is run day today.

Service Design, Design Thinking, Brand Identities, BrandingGreg Osborne11 January 2019Branding for Schools, Brand IdentitiesComment

UX Design in the Irish home

You could change UX to RX (Renters experience) Over that period of time renting in Ireland, I have noticed some common traits in the design of houses, particularly those which I have rented. What I have noticed is that it tends to be the most frequently used areas that just don't quite hit the spot for a good living experience

Design Process, Design ThinkingGreg Osborne21 December 2017Design Thinking, UX, Design Thinking GalwayComment

Worlds biggest design team at IBM!

IBM Opened a new studio in London back in February, one of their many emerging design centres. The studio will employ around 40 Designers. There will be more of a focus on design thinking then engineering.