Airbnb CEO talks about running a design led company

BrandingBrand Identities
Written By Greg Osborne

A nice short video that gives a sense of the amount of work that went into the Air bnb rebrand.  It will be interesting to see where Airbnb go with their brand, whats going to be their next step?
The founders have a good sense of the benefits of a well thought out customer experience, and how to use design to create that emotional connection.

 

Greg Osborne https://www.wecanimagine.ie
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