The design of campaign posters is important, but in the grand scheme of what the elections represent, the importance is quite small. What I have noticed over my time living in Ireland for over 20 years is the lack of design in the creation of policies.  Now what I mean by design is the User Centre approach to problem solving. So for example if we are creating a policy are we as Politicians involving the user in the creation of these policies? 

There are many parts to a brands identity and it is something that is evolving all the time. Brand identities have to exist in many places. Most of what you see of the brand identity is visual, above the surface. What underpins or exist below the surface is the service itself. How the school is run day today.

I say this because of Amazon's venture into the supermarket retail space with Amazon Go. Amazon go has recently opened a store in Seattle with no check out staff. The staff that would have been working at the checkout are now standing around waiting to see if people need help using their phones to enter the shop or to check ids for alcohol purchases.

Just seen this video from Invison which gives a quick peek at their new documentary Design Disruption.

IBM Opened a new studio in London back in February, one of their many emerging design centres. The studio will employ around 40 Designers. There will be more of a focus on design thinking then engineering. 

Using design thinking and service design tools, the groups had to profile their user and the customer journey, and then go out onto the street and interview the customers and also the staff working in the coffee shops

What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.