The design of campaign posters is important, but in the grand scheme of what the elections represent, the importance is quite small. What I have noticed over my time living in Ireland for over 20 years is the lack of design in the creation of policies.  Now what I mean by design is the User Centre approach to problem solving. So for example if we are creating a policy are we as Politicians involving the user in the creation of these policies? 

I think what is really striking about this mark is its solid foundations as a concept and the process of creating it. There is something lovely about inking up the oak cut off. 

The capacity of the Leeds Football stadium at Ellen road is nearly 38,000. Now the petition online for the removal of the new logo is 75,000 and counting. Its probably going to double the stadiums capacity. Why does this keep happening? If it's not a football club it's a University. Whats happening to the craft of logo design? 

Have you ever received a set of broachers back from the Printer only for your heart to skip a beat because they were just not what you asked for? You thought that what you had articulated to the guy or girl in the print shop was enough to get the branded broachers that you were after. This is a scenario that happens often where time and money are wasted because the Designer in the print shop had no reference to work from, nothing to spark inspiration, no visual identity to work from. 

The identity was created by Paula Scher and her team at Pentagram.  As with most identity projects of this size, the research was extensive, and spread across many teams and departments. 

Maybe one day you might have people queuing for two days outside one of your shops for one of your products