What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.
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ust think of this scenario, you take the option of getting your logo from one of hundreds of cheap logo website; your business is doing well, you have built up a strong customer base over a number of years.
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Airbnb revealed their new logo, and I most say my first impression was that it seemed well implement aesthetically pleasing. The marque is a significant improvement on the original. And to be honest I quite like the end user interaction regarding the logo. The amount of research conducted by the Design studio was huge.
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Ever thought of designing your life ? well Stanford Professors Bill Burnett and Dave Evans giving people the tools to do just that. Their book "Designing your life" (on my to read list) gives readers the tools and methods.
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