I think what is really striking about this mark is its solid foundations as a concept and the process of creating it. There is something lovely about inking up the oak cut off. 

The capacity of the Leeds Football stadium at Ellen road is nearly 38,000. Now the petition online for the removal of the new logo is 75,000 and counting. Its probably going to double the stadiums capacity. Why does this keep happening? If it's not a football club it's a University. Whats happening to the craft of logo design? 

Loughborough University has temporarily halted the rollout of its new identity as a result of a petition set up to revoke the logo.

The new logo was developed with the aim of bringing the branding and visual collateral of the university – which has not been changed since 1996 – up-to-date, says Emma Leech, director of marketing and advancement at the institution.

The identity was created by Paula Scher and her team at Pentagram.  As with most identity projects of this size, the research was extensive, and spread across many teams and departments. 

Maybe one day you might have people queuing for two days outside one of your shops for one of your products

ust think of this scenario, you take the option of getting your logo from one of hundreds of cheap logo website; your business is doing well, you have built up a strong customer base over a number of years.

Airbnb revealed their new logo, and I most say my first impression was that it seemed well implement aesthetically pleasing. The marque is a significant improvement on the original. And to be honest I quite like the end user interaction regarding the logo. The amount of research conducted by the Design studio was huge.