Has Milton Glaser, gone a marque to far?

The recent marque created by Milton Glaser has made me question its suitability as a marque. The concept and cause behind it are sound, but, will it work across all touch points, doubt it. Would it have worked better if it were adapted to work across all media?

There is no doubting the man's contribution to modern Graphic design, but can our great design mines keep producing standout identities?
Maybe the marque is not meant to be something that works across both print and web. Is it than just a statement, straddling both art and design?
After listing to his radio interview, I feel his aim was just to draw attention to the issue, which he has most certainly done.